Compton, California-based Crown Infant Products Inc. a wholly-owned subsidiary of Crown Crafts Inc., has become the exclusive distributor of okiedog diaper bags and stroller accessories for North America. The new product line will further the company’s ongoing strategic initiative to expand and diversify its product line and consumer appeal.
“Moms today want diaper bags that are fashionable and stylish while providing the functionality needed for their busy, multi-tasking lives,” said Nanci Freeman, president and chief executive officer of Crown Crafts Infant Products. “okiedog bags and accessories perfectly fit these requirements allowing us to further meet the expectations of parents and caregivers, our consumers.”
okiedog’s range of bags and accessories are developed with a fun loving spirit of innovation that reflects a user focused design philosophy. okiedog offers a wide variety of designs and bag styles from tote and messenger bags, to backpack and travel bags, to make families’ lives more fun and more convenient in a truly original way. okiedog products will be available online and at specialty retailers in the U.S. and Canada in March.
Commenting on this new product launch, Tim Kremer CEO of okiedog, said, “We are very excited to expand our distribution beyond Europe and Asia to North America as we think our product range is ideally suited for this market,” said CEO Tim Kremer. “Partnering with an industry leader such as Crown Crafts Infant Products complements the strengths of both parties and we look forward to establishing okiedog as a leading brand in North America.”
For more information, visit www.nojo.com and www.crowncrafts.com.
